Lifelong Deodorant. The game changing, planet protecting, style enhancing deo.
Our story
Discover Lifelong
Why we started
Protecting future generations
When our founder, Adam, read the bleak statistics on climate change and how it will affect future generations, he felt compelled to act. With his own daughter Mabel in mind, he sought to reduce one major source of pollution - single-use plastics. With this inspiration in mind, Lifelong was born. Our aim is to help protect the planet with a range of eco-friendly products. Because personal care shouldn't cost the Earth.
What we are up against
The problem
Recycling cannot keep up with the rate at which humans consume. Globally, over 80% of all plastic ends up in landfill or nature, including in our oceans. They break down into tiny micro plastics that even end up in our food chain, causing problems to our wildlife and our health. Our planet is suffocating and we urgently need to find a solution. A plastic-free solution.
How we fix it
The solution
Sadly 13 Billion plastic deodorants are thrown away every year. That's why we designed a refillable, reusable, washable deodorant applicator. It comes with a unique, natural 'powder to liquid' deodorant, packaged in a plastic free, paper-based pouch. Our solution completely eliminates the need for single-use plastic packaging. By not shipping the bulky plastic packaging or the water in the liquid deo, we manage to lower transport emissions by 94%.
As our name suggests, we want to build LIFELONG products. Designed to last you a lifetime. Every applicator will come with a LIFELONG guarantee. We don't believe in a throw away culture.
One applicator. 1kg of plastic removed.
Every Lifelong applicator funds the removal of 1kg of ocean-bound plastic.
45,000
single-use deodorant containers avoided
5,000 kg
of ocean-bound plastic removed
In partnership with
1 kg
of ocean bound plastic removed with every applicator
Refillable
Keep your case
Natural
Deo powder
Lifetime
Guarantee
The lifelong journal
