Try Lifelong — the refillable deodorant we make

Lifelong makes plastic-free, aluminium-free refillable deodorants: Vibes at £15 (ocean-bound recycled plastic case) and Luxe at £49 (anodised aluminium, lifetime guarantee). Both use compostable powder refills — no shipped water, no plastic bottles. Shop Lifelong →

We Use Deodorant Every Day. But Do We Know What’s In It?

Deodorant is part of our daily routine — as familiar as brushing our teeth or washing our face. But unlike other grooming products, few people stop to think about what they're applying to their underarms every single day.

Most mainstream deodorants are packed with synthetic ingredients, wrapped in single-use plastic, and formulated with health-disrupting chemicals like aluminium salts and artificial fragrances. If you’ve ever had irritation, sensitivity, or just felt unsure about your product, you’re not alone.

It’s time to take a closer look at what you’re really putting on your skin — and why there’s a better way.

What’s Hiding Inside Conventional Deodorants?

Conventional deodorants and antiperspirants are designed to do one thing: stop sweat and mask odour. But they often do so using questionable ingredients, including:

1. Aluminium Salts

These are used in antiperspirants to block sweat glands. While effective, they interfere with your body’s natural detox process and have been linked (though not conclusively proven) to health concerns.

2. Parabens and Preservatives

Used to extend shelf life, parabens are hormone disruptors and are banned in many natural beauty formulations.

3. Artificial Fragrance

Fragrance blends often contain hundreds of unnamed chemicals, some of which can irritate sensitive skin or trigger allergies.

4. Plastic Packaging

More than 600 million deodorant sticks are sold each year in the UK alone — most in hard-to-recycle plastic. Nearly all of them end up in landfill or incineration.

Below Is Lifelong's most recent launch - Lifelong Deo 2.0 - Made from 100% ocean bound recycled plastic.

The Rise of Natural Deodorants — and Why They Matter

Natural deodorants work with your body, not against it. They let you sweat (a healthy function) while neutralising the bacteria that causes odour.

🌿 Natural Ingredients Include:

• Arrowroot powder – absorbs moisture without blocking pores

• Sodium bicarbonate (baking soda) – neutralises odour-causing bacteria

• Essential oils – provide a clean, light scent with added antimicrobial benefits

• Coconut oil / Shea butter – soothing and nourishing for delicate skin

🚫 What You Won’t Find in Natural Deo:

• No aluminium

• No parabens

• No artificial fragrance

• No plastic packaging (if you choose the right brand)

Lifelong Deo: Natural, Refillable, Designed to Keep

At Lifelong, we’ve reimagined what deodorant should be — for your skin, your lifestyle, and the planet.

🔁 Refillable, Not Disposable

Our Luxury Deo  is crafted from anodised aluminium — a forever-applicator that feels substantial in the hand and looks beautiful in your bathroom. Designed to be refilled, not thrown away. Inside it has a removable washable silicone sleeve that protects your deodorant from the metal applicator, keeping your deo fresh and safe. 

🌱 Powder-Based Refills

You receive deodorant in powder form — a compostable pouch you simply mix with water to create a fresh, liquid deodorant. No plastic. No waste.

🌊 Lifelong Deo 2.0 — Made From Ocean-Bound Plastic

We’ve gone a step further. Our latest applicator is crafted from ocean-bound plastic, collected from coastal regions at risk of plastic pollution. It’s a bold solution to an urgent problem — and it looks just as elegant as our metal version. You can check it out as its live on Kickstarter NOW https://www.kickstarter.com/projects/lifelongdeo/lifelongdeo

Why Your Skin Will Thank You

Many people switch to natural deodorant and report:

• Less irritation

• No more rashes or redness

• Better skin texture and tone

• A noticeable reduction in odour over time

Because natural deo lets your body breathe, it supports the underarm microbiome — keeping your skin in balance.

The Problem With Plastic in Personal Care

Every year, billions of plastic deodorant containers are manufactured — most used for just a few months before being discarded. And nearly all of them will still exist hundreds of years from now.

At Lifelong, we believe personal care shouldn’t come at the cost of the planet. That’s why we use no single-use plastic anywhere in our system — not in the applicator, the refill, or the shipping materials.

We create deodorants that keep, care, and compost.

How to Switch: It’s Simpler Than You Think

1. Choose your applicator (Lifelong 1.0 or 2.0)

2. Mix your first powder refill with water

3. Shake and use — fresh, effective, natural deodorant that works

Refills take seconds. No waste. No compromises.

Final Thoughts: What Goes On Your Body Matters

Your underarms are sensitive, absorbent, and often overlooked. What you apply there daily deserves as much care as what you put on your face or in your body.

Lifelong Deo was created to give you a better option — for your health, your environment, and your everyday experience.

💬 Curious? Ready to switch?

👉 Explore Lifelong Deo
→ Choose your applicator
→ Subscribe for effortless refills
→ Join the movement towards naturally better living